Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
In today's competitive landscape of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has established himself as a widely respected PR expert who empowers brands build authority, dominate search rankings, and secure coverage on more than 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's career path is anything but conventional. Holding degrees from institutions including Michigan Ross, he began his career in retail operations — running national retail stores, supervising multi-unit teams, and eventually overseeing operations at two national retail companies.
The itch to create something from scratch never went away. With a team of partners, he launched a national service provider, exited successfully, started another, then relocated to Cleveland, Ohio, where he built operations spanning five states — and sold that company also. In the midst of all this that he found his true calling in digital marketing.
The News Guy: Strategic PR Distribution
Today, Rohde leads 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Through his brand "The News Guy," he offers a comprehensive suite of services designed to drive real results for businesses.
His core offering is press release distribution, placing stories across major media outlets like AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde delivers featured article placements on top-tier media outlets, SEO and local SEO optimization, authority-boosting backlink services, and PPC campaign management.
Where PR Meets AI
One area where Rohde is particularly innovative is his expertise in AI search visibility. He treats press releases as a form of strategic input for AI platforms — helping brands shape what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity say about their company. This innovative strategy gives businesses a distinct advantage in the rapidly evolving digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's influence extends far beyond client work alone. He runs two podcasts — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing founders and business leaders.
As a conference presenter, Rohde has shared his expertise at notable gatherings around the world, including SEO Rockstars, the YACSS get more info SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on popular podcast programs including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde holds IMDB credits as a producer, actor, and director — proving he can bring stories to life both on screen and off.
Why Businesses Trust Randy Rohde
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For brands that want to strengthen their digital presence, rise in the search results, and lead in the age of AI, Randy Rohde and The News Guy offer a proven path forward.